Writing a job ad or posting is just like writing any advertisement. If you take the analogy that the job is your product and the job seekers are your customers, you need to make a compelling case for why they should take time to apply for the vacancy.

Choosing between qualifications versus work experience is often one of the most challenging decisions during the recruitment process, so it needs to be a decision made carefully. It’s best to consider both sides.

Even though hiring managers do a great job preparing for the interview, putting a lot of thought and effort into interview questions and comparing candidates, at the end of the interview, they fail to ask THE question that could close the deal and secure the top candidate. So what's the question?